William Tickell

Communications & Marketing

I lead communications and marketing programmes for global organisations, government-backed developers and major asset owners — from corporate announcements and international events to complex portfolio transitions and new business creation.

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Portrait of William Tickell

My work spans Qiddiya Investment Company, LIV Golf, the Saudi Pro League, Modon Holding, Wasl Asset Management Group and major consumer brands. I advise senior leaders, manage multi-market communications and lead teams through high-profile projects and live delivery.

Before moving into senior agency leadership, I spent seven years within Dubai Golf, including as Interim Head of Marketing & Communications — responsible for integrated campaigns, commercial marketing and multi-property initiatives.

About my experience

Selected work.

Twelve examples of my work with major organisations — corporate communications, complex asset portfolios, international sport and commercially focused marketing.

Qiddiya City masterplan rendering
Saudi Arabia · QIC · Corporate & construction

Qiddiya Investment Company

Corporate, construction and development communications for a major PIF-backed destination company.

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LIV Golf
Global · Corporate & event communications

LIV Golf

Seconded into the league’s communications team, advising senior leadership and directing international event and partnership programmes.

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Saudi Pro League international football editorial photography
Saudi Arabia · Global football · Executive counsel

Saudi Pro League

Led international communications and executive counsel through a period of unprecedented global attention.

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Wasl Asset Management Group · Digital business

Wasl Asset Management Group

Helped develop Viya with the Dubai Golf team, from the business case and commercial proposition to the app and market launch.

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Yas Links Abu Dhabi golf course and clubhouse
Aldar × Wasl · 2022 · Portfolio integration

Aldar Properties

Marketing and communications for the integration of three Abu Dhabi golf and leisure properties into the Viya-managed portfolio.

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SharkNinja
UAE & Saudi Arabia · Regional account leadership

SharkNinja

Middle East account lead, setting locally driven communications strategy across consumer product categories.

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WTA Finals Riyadh 2024 tennis tournament
Saudi Arabia · Tennis · Senior communications counsel

WTA Finals Riyadh 2024

Senior on-the-ground communications advice and international media strategy for a closely scrutinised global sporting event.

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Professional cyclists racing through AlUla during the 2025 Tour
Royal Commission for AlUla · Destination & sport

AlUla Tour

Led local and international media operations across the 2024 and 2025 editions of the professional cycling event.

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Surf Abu Dhabi wave pool at Hudayriyat Island
Modon Holding · Major launch · International sport

Modon Holding · Surf Abu Dhabi

Led a two-year development-to-launch communications programme and supported three World Surf League events.

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Topgolf Dubai driving range overlooking Dubai Marina at dusk
Wasl · Integrated marketing · Commercial delivery

Topgolf Dubai

Led integrated marketing from pre-opening through launch and performance-led commercial growth.

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Saudi Smash 2024 table tennis competition in Jeddah
Saudi Arabia · International event delivery

Saudi Ministry of Sport

Led communications planning and media operations across high-profile international sporting events.

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Emirates Golf Club Dubai
Wasl · Dubai · 2016–2023

Dubai Golf

Seven years in-house across golf, hospitality and leisure marketing, including progression to Interim Head of Marketing & Communications.

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Experience.

From in-house marketing and commercial leadership to senior counsel for international organisations.

2024–Present

Burson (WPP) — Account Director

Account Director with responsibility for major international client programmes, strategy, executive counsel, multi-market delivery and account performance.

2023–2024

Hill & Knowlton (WPP) — Senior Account Manager

International communications leadership for the Saudi Pro League, LIV Golf, Modon Holding and government-backed sporting events.

2016–2023

Dubai Golf (Wasl Group)

Progressed to Interim Head of Marketing & Communications, helping lead an integrated golf, leisure and hospitality portfolio and new business initiatives.

Get in touch.

Based in Dubai. Working across the Middle East and internationally.